Jewelry trade group offers Retail Link

ATTLEBORO – Jewelry-making trade group MJSA announced plans to launch the MJSA Retail Link, a new benefit to help its members promote their latest finished-jewelry lines and designs to retail customers.
Scheduled to launch in spring 2015, the MJSA Retail Link is a biannual print and digital publication that will be distributed to more than 20,000 retailers of all sizes, from small, independent retailers to major chains, including Kohl’s, Macy’s, Wal-Mart and Nordstrom.
According to a news release, all MJSA standard-level members will be entitled to a free placement, consisting of an image, descriptive text and key points, such as delivery times and terms, selling points and customization options, the organization said.
It will also include articles on current fashion/consumer trends and tips for customization. •