Kleyla joins Eat Drink RI

Katie Kleyla has been named new director of development at Eat Drink RI, a local culinary media, marketing and event-production company. Before joining Eat Drink RI, Kleyla oversaw marketing & development for Gracie’s. Kleyla, who has a B.A. in music from the University of Rhode Island, also served on the East Providence City Council from 2010-2012.

When did your interest in hospitality and events start?

My mom is the master of Southern hospitality, and I grew up in a house where food really brought people together. I started working in the industry at 15, hosting birthday parties at United Skates of America. After that, I worked as a server and event planner for several places in Rhode Island, while getting my music degree at URI.

What are some of your plans as you move into your new role?

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Right now, I’m planning the Eat Drink RI Festival, April 30-May 3, and I’m really excited about that. The festival has grown so much over the past four years, and we have a lot to celebrate. Moving forward, [Eat Drink RI creator David Dadekian] and I are focusing on the Eat Drink RI Central Market, a complete business-to-business and business-to-consumer center for all residents of the state, as well as being a destination for visitors to Rhode Island.

Do you have any tips for making an event stand out?

Whenever possible, send hand-addressed paper invitations. There’s nothing like knowing a host took the extra time to do that. Explore nontraditional venues. Especially in Rhode Island, a state so rich in culture and history, there are lots of spaces to host unique events. Don’t skimp on the marketing and promotional design. A beautiful invitation, eye-catching logo, or a great website always make a memorable impression. •

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