In 2001, I started my first company and created the tag line "Making Ideas a Reality." I've always liked the expression, "A good idea executed is better than a great idea that isn't." Gen. George S. Patton Jr. had a similar, but more extreme version, "A good plan violently executed now is better than a perfect plan next week."
Scholars may debate the truth of these expressions, but the essence of them both is that progress is only made when a well-thought-out plan is executed.
As an entrepreneur I live for execution, because it provides the ultimate reward for my vision. And if it fails, I retool and execute again. A famous Thomas A. Edison quote regarding his many attempts at the light bulb was, "I have not failed. I've found 10,000 ways that won't work."
Over the years I have encouraged my employees to be forthcoming with ideas. If there is value in the idea, then I guide them to provide a thought-out summary that includes costs, returns, diagrams, etc., followed by an informal presentation.
If the project has merit, then the employee is involved in the execution and the measures of its success. Employees learn that execution provides results and that the only failure is not trying.
I'm not sure if entrepreneurs are born or made, but the art of execution can be learned, and I believe there is nothing more rewarding than making an idea a reality. •
