Lets Buy Local hosts ‘cyber-mob’ to boost sales

By Emily Greenhalgh
PBN Web Editor
Twitter: @EGreenhalgh

WARWICK – Grassroots, community-building initiative Lets Buy Local, has announced Rhode Island’s “Cyber-Mob Series” to take place during July 1 – July 7.

The American Independent Business Alliance and the Lets Buy Local Business Alliance of Rhode Island have declared the event week “Independents Week.”

The web-based event will take place each day this week, except Wednesday, July 4, at www.facebook.com/LetsBuyLocal.

Participaters who go to the Facebook page, click on “Events” and then “Cyber-Mobbing” and spend roughly $20 at that day’s sponsored area business.

The idea, according to the Facebook page, is to see how much web-traffic and sales the event can drive to the business on that day.

Each day will sponsor a different local business in a different Rhode Island region. One day each for Coventry, Cranston, East Greenwich, Providence, Warwick as well as a local artisan.

“It’s a time to reflect on the importance of economic democracy and community self-determination by celebrating the nation’s locally owned independent businesses and the stake each citizen has in shaping their home town’s future,” AMIBA director Jennifer Rockne said in prepared remarks.