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By Emily Greenhalgh
PBN Web Editor
PROVIDENCE – Lin Media has rebranded its digital media segment RMM to Lin Digital, the company announced at the 2012 Consumer Electronics Show.
The rebranding is part of the company’s strategy to “align its digital offerings under a unified brand platform, take full advantage of operating synergies, and position it for further growth and success,” according to a Lin Media release.
“Rebranding to Lin Digital is key to advancing our growth strategy and building upon the valuable relationships we have with some of the nation’s most respected advertising agencies and brands,” Jaime Elden, Lin Media’s senior vice president of sales, said in prepared remarks.
“Our new brand identity combines the size and legacy of Lin Media with our digital expertise, premium comScore Inc.-ranked network of publishers and proprietary technology that enables us to deliver highly targeted and effective marketing solutions to our clients,” added Elden.
Lin Media acquired RMM in October of 2009 in an effort to advance its transformation to a local multimedia company and fuel its digital business.
According to a release, as a result of the Lin’s significant investments in people, digital products and technology, Lin Digital’s revenues have increased 250 percent and its digital sales operations have expanded to 30 markets, including Los Angeles, Chicago and New York City, where its digital sales are headquartered.
“With our expanding portfolio of digital media products and solutions, we are implementing a new digital media brand strategy that is cohesive and takes full advantage of our revenue-producing and operating synergies in order to further strengthen our leadership position in the multiscreen marketplace,” Robb Richter, Lin Media’s senior vice president digital, said in a statement.
The Lin Digital Media brand now includes Lin Digital, Lin Mobile, Nami Media and other strategic investments that focus on digital media and interactive technologies.