MARKET-PENETRATION LAB

The Rhode Island Small Business Recovery Program will offer a market penetration lab from 6:30 to 9:30 p.m. at the Centerville Seminar Center, 875 Centerville Road, Building 2, Suite 5, Warwick. This is a hands-on, interactive workshop that implements tactics and strategies that will enable participants to increase their probability of success.

Topics to be covered include differentiating from competition, developing overt benefits, getting prospective clients to self-identify, how to identify a target market, how to generate effective marketing messages and more. After the lab is complete, facilitator David Nash will be available for four weeks to provide counseling.

It is recommended that participants attend either the organization’s Birth of a Business seminar or the How to Tune-Up Your Existing Business seminar before enrolling. Cost: $49. For more information or to register, call (401) 447-8000 or visit www.rismallbusinessrecovery.com.