Business Excellence Awards
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Hello Mr. Gitomer, I read your article on LinkedIn in the Daily Herald Business Ledger here in the Chicago Suburbs. I am a fan. You make great points and observations that many people miss. I’m in the process of retooling my profile. I can’t help but to ask if you have ever made a sale through LinkedIn? Thanks, Kyle
The simple answer is YES. But it ain’t that simple.
I have a business brand, a personal brand, and a social brand. All of which are interconnected. All of which are mature. All of which provide value messages. All of which create attraction. All of which generate leads. All of which make sales.
My marketing mantra is the core of my social effort: I put myself in front of people that can say “yes” to me and I deliver value first.
Long before social media, or as I prefer to refer to it business social media, my marketing mantra was the hallmark of my sales success. As a writer and speaker in the early ’90s, I built my brand in print media and created attraction through value messaging. Still do.
It was hard to create attraction (leads and sales) if you weren’t in print.
The huge difference (and your advantage) is that now there are a variety of additional media and social media outlets available. Most of them are free. And you can become attractive on all of them, if you choose the right path.
The value-messaging path.
The path that will attract the all-important CLICK.
CLICK means someone wants to see more.
Especially if they’re looking to buy or connect.
There are very few “one source” sales anymore. Too many options available. People, you included, click around before they connect, interact and especially buy.
The omnipresence of mother Google, combined with the advent of business social media, has created new and better ways to search, find, connect, attract and interact. And one social media outlet proves, promotes, and reinforces the other to someone that clicks around.
Everyone clicks around.
People searching do not just search one source. They keep searching until they find comfort enough to click, and click again in the same spot. And my value messages promote multiple clicks.
One click means nothing. One click means you get a “look.” Two or more clicks on the same page or site gets a deeper look and maybe a connection. Especially in social media.