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By Emily Greenhalgh
PBN Web Editor
PROVIDENCE – Maternova Inc., a women-owned startup focused on solutions for dealing with maternal mortality, has acquired Impact Review, the company announced Monday.
Incorporated in 2010 out of Stanford Business School, Impact Review is a review portal focusing on lifesaving products for use in developing countries.
The company’s content is largely user-driven and its platform, which will be incorporated in Maternova’s existing interactive platform, includes an “intuitive product rating system.”
“In the U.S. before we spend $20 on a meal there are countless reviews telling you how you should spend your money. But in the developing world, there is no review system to review products that are a matter of life or death,” Nupur Srivastava, president of Impact Review, said in a statement.
Impact Review has a “product user rating system that allows for user-generated content where people who were clinicians in the field and were connected to a particular project or cause could provide good, credible reviews,” according to Allyson E. Cote, Maternova vice president.
Cote told Providence Business News that the Impact Review system will tie into a number of Maternova platforms, including the company’s Innovation Index, which tracks products through the inception phase to market.
“[Maternova] has seen pretty explosive growth in 2012. We’ve gained a huge amount of traction in the market and we’re very excited to see what’s to come,” added Cote.