CRANSTON, Rhode Island – It is thought by many that mobile marketing may become mandatory for business success. As mobile web usage continues to explode, business owners must realize the advantages to mobile-friendly sites are many.
According to Morgan Stanley, it is predicted at the current rate of change and adoption, mobile Web usage will surpass desktop Internet usage by 2015. Google data on the U.S. Smartphone users states that 88% of people looking for local information have taken action within a day, far more powerful than desktop website engagement. Businesses offering a mobile-friendly experience to consumers searching on phones will avoid losing potential customers. The Nielsen mobile research group reports that we now text more than we talk.
Your Business Has Gone Global. Has Your Insurance?
A decade ago, “doing business internationally” was mostly a large-company concern. Today, a manufacturer in…
Learn More
“The three things people take with them when they leave their house are their keys, wallet, and cell phone,” said David Englund, owner of MobileVerb, a mobile marketing design firm in Rhode Island.
A well-designed mobile-friendly site gives on-the-go consumers instant access to critical contact information and enhanced purchasing opportunities.
“Mobile-friendly sites load faster, are finger-friendly, and work well with the psychology of mobile users who tend to be an impatient group needing answers fast,” said Englund. “If mobile visitors must tilt their phone sideways or pinch the screen for a larger view, then the site is poorly branded and potential customers are lost.”
Anecdotal research shows that consumer expectations are high and that people make value judgments daily based on their experiences with a brand. A mobile site creates a positive online experience for potential customers resulting in competitive differentiation and return-on-investment.
“For years I’ve had business owners tell me the most important thing they want from their website is to make their phones ring,” said Englund. “Mobile-friendly websites deliver this naturally as customers are more prone to make the call right from the mobile site.”
“A mobile site is a phone and that’s the big game-changer from standard websites,” said Englund.
MobileVerb, a division of Englund Studio, develops mobile versions of websites for businesses throughout Southern New England. The firm received the American Design Award and the WebMasters Award for Website Design.
For more information, visit www.mobileverb.com, call 401-203-5007or email info@mobileverb.com.
# # #
