Navigating success

The Providence Business News Executive Poll is a weekly survey of 70 business leaders throughout the state, representing small and large companies in a variety of industries. More

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PBN Executive Poll

Navigating success

Posted 12/31/69

If sales start to slow, what do you do to re-energize them?

• Implement new marketing strategies – 44%

• Develop/release new products – 8%

• Cut expenses – 4%

• Hire new talent – 0%

• All of the above – 44%

If profits slow, what do you do?

• Cut expenses – 52%

• Implement new marketing strategies – 12%

• Develop/release new products – 4%

• Hire new talent – 0%

• All of the above – 32%

If you had to cut costs, what department would take the biggest hit?

• Human resources – 45.8%

• Product development – 20.8%

• Accounting – 12.5%

• Marketing – 12.5%

• Customer service – 8.3%

How do you measure success?

• Sales numbers – 36%

• Net income – 32%

• Customer feedback – 24%

• Marketing analytics – 8%

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