Press Release

New Alex and Ani HOPE bangle to support Gloria Gemma Breast Cancer Resource Foundation

Posted 10/7/11

Alex and Ani new HOPE charm bangle to support breast cancer awareness - launching at 6th Annual Flames of Hope: A Celebration of Life ™ - October 8th.

In support of those whose lives have been touched by breast cancer, Alex and Ani has created the HOPE Expandable Wire Bangle to benefit The Gloria Gemma Breast Cancer Resource Foundation. Allowing people everywhere the ability to participate in creating change and empowering others in a beautiful way, the latest creation from Alex and Ani’s Charity by Design Initiative will launch at the Foundation’s 6th Annual Flames of Hope: A Celebration of Life™ event October 7th through 9th.

The Flames of Hope event has grown into one of the largest awareness events in the Northeast, with an estimated 110,000 people expected to gather for the three inspirational days of education, support and hope. The HOPE Bangle ($28) as well as a special set of 3 bangles ($78) were both designed exclusively for The Gloria Gemma Foundation, with 20 percent of proceeds donated to the organization. These limited edition bangles will be introduced and available throughout the celebration. The items will then be available at Alex and Ani retail locations as well as on the Alex and Ani website starting October 18th.

The Charity By Design program is the heart and soul of Alex and Ani. Founder and Designer Carolyn Rafaelian works closely with organizations in creating a unique jewelry design that embodies their message and reflects the beauty of each charitable organization with a percentage of proceeds benefitting the organization. By allowing consumers to enter the charitable world through their purchases, Alex and Ani believes a new generation of philanthropists will emerge. “The word ‘hope’ embodies strength, faith and courage,” says Rafaelian. “I am so honored to work with the Gemma Family and my wish is that women can carry this with them remembering that hope is a blessing that can lead to inner peace.”

For more information regarding the 6th Annual Flames of Hope: A Celebration of Life™, please visit or call the Foundation at 401-861-HERO (4376).

About The Gloria Gemma Breast Cancer Resource Foundation

The Gloria Gemma Breast Cancer Resource Foundation was established in 2004 in memory of Gloria Gemma, mother of nine children, and in honor of her courageous fight against breast cancer. The mission is to raise breast cancer awareness, increase breast health education, enhance the quality of life for breast cancer patients, as well as their families and friends, and generate funding for local breast health programs. 100% of the net proceeds remain in the local community.

About Alex and Ani

Alex and Ani is a positive energy company dedicated to creating products of unparalleled quality and beauty that promote consciousness and unity. Their design aesthetic underscores the idea that what is pure and natural is most beautiful. In keeping with that sensibility, Alex and Ani products are handcrafted from recycled metals and Made in America. Alex and Ani founder Carolyn Rafaelian is deeply committed to creating a greener future for the planet and its inhabitants. Reusing and recycling materials in the creation of her jewelry is an integral part of Rafaelian’s mission as a conscious, eco-friendly designer. For more information, please visit

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