New marketing tack produces ‘home run’

CEO (OR EQUIVALENT):Alan H. Litwin, managing director2014 REVENUE: $36.1 million2012 REVENUE: $31.3 millionREVENUE GROWTH: 15%
CEO (OR EQUIVALENT):Alan H. Litwin, managing director2014 REVENUE: $36.1 million2012 REVENUE: $31.3 millionREVENUE GROWTH: 15%

The financial-services industry isn’t exactly thought of as being particularly nimble and media savvy. But Kahn, Litwin, Renza & Co. Ltd. has worked hard to change all that with a dedicated effort to build its clientele through digital avenues, particularly with social media marketing. That the effort has paid off is incontrovertible – the firm saw revenue climb 15 percent from 2012 to 2014.

Giving a lot of credit to KLR’s Director of Marketing June Landry, Managing Director Alan H. Litwin said KLR’s investment in marketing strategy has “paid off way better than [the company] had anticipated.”

“We thought it would be good. It’s been a home run,” he said.

Litwin said the company has been getting inbound requests for service from around the country since it implemented its digital marketing strategy five years ago. But more than that, these efforts dovetail nicely with what Litwin called the “macro perspective” of KLR: “We’re laser-focused on client service.”

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Litwin said that the firm modeled its communications strategy around an industry known precisely for its youth and flexibility – the venture-capital world. And like that world, they’ve also made a significant investment in “young, hungry” partners, Litwin said. •

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