New strategy gets results

When President Ken Bertram, above left, and partners took over Cumberland’s Herrick & White Architectural Woodworkers in 2007, a single commercial customer accounted for much of the company’s business. But the Great Recession forced a change in strategy to focus on high-end residential work that has helped revive the business and earn the company a 2014 entrepreneurial-excellence award from the U.S. Small Business Administration. Also pictured is moulder operator Steve Langis. More

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New strategy gets results

PBN PHOTO/MICHAEL SALERNO
When President Ken Bertram, above left, and partners took over Cumberland’s Herrick & White Architectural Woodworkers in 2007, a single commercial customer accounted for much of the company’s business. But the Great Recession forced a change in strategy to focus on high-end residential work that has helped revive the business and earn the company a 2014 entrepreneurial-excellence award from the U.S. Small Business Administration. Also pictured is moulder operator Steve Langis.
Posted 6/2/14

When President Ken Bertram, above left, and partners took over Cumberland’s Herrick & White Architectural Woodworkers in 2007, a single commercial customer accounted for much of the company’s business. But the Great Recession forced a change in strategy to focus on high-end residential work that has helped revive the business and earn the company a 2014 entrepreneurial-excellence award from the U.S. Small Business Administration. Also pictured is moulder operator Steve Langis.

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