PROVIDENCE – The New England Patriots must have had too good a season last year.
While Canton, Mass.-based Dunkin’ Donuts is bringing back its popular “Pats Win, You Win” promotion for its DD Perks-enrolled customers, this year the coffee won’t be free every time the Patriots win.
Instead, the company will charge 87 cents – in tribute to Patriots tight end and Dunkin’ pitchman Rob Gronkowski – for a medium hot or iced coffee if the Patriots win, starting with Sunday’s season opener.
That’s significantly less than the usual price of a medium hot coffee at $1.95, and medium iced coffee at $2.49.
“We’re excited to keep our loyal Dunkin’ Donuts guests and Gronk fans cheering loudly throughout the regular season with 87 cent Medium Hot or Iced coffee the day after a Patriots win in honor of Gronk’s jersey number,” Patty Healy, field marketing director for the New England region at Dunkin’ Brands, said in a statement.
The offer will be valid at participating Dunkin’ Donuts locations in Massachusetts, Maine, Connecticut, Vermont, New Hampshire, Rhode Island and Essex and Clinton counties in New York.
Boston.com reported that Dunkin’ Donuts gave away more than 2.25 million coffees to New Englanders during the Patriots’ 12-4 season last year.
