By Emily Greenhalgh
PBN Web Editor
PROVIDENCE – Residential and commercial ventilation maker Nortek Inc. is combining the product and marketing strengths of its Gefen, TVOne and Magenta Research bands into a ProAV Group in the Nortek Technology Solutions segment.
The newly formed group, which is based in Chatsworth, Calif., has addition offices is Connecticut and Kentucky as well as an international presence in Brazil, China, Germany, Hong Kong, Taiwan and the United Kingdom.
“Combining these three teams will position us to accelerate product development, launch new marketing programs and deliver additional support services for our customers and distribution partners,” Sean Burke, group president of Nortek’s Technology Solutions segment, said in prepared remarks.
The group will be headed by Hagai Gefen, former president of Gefen. John Dace, president of Magenta Research, will manage worldwide sales. Uri Ram, senior vice president of Gefen, will oversea operations, finance and logistics and David Barnes, president of TV One, will retire after 20 years with the company.
“Aligning Gefen, TVOne and Magenta Research under a centralized management team will enable us to more effectively serve the professional AV market by offering a broader mix of commercial-centric products, strengthening our direct-to-integrators sales capabilities, and enhancing our dealer support,” Michael J. Clarke, Nortek’s CEO, said in a statement.
“Following on the heels of the formation of our Core Brands Group this summer, our decision to combine these three respected ProAV companies reflects our strategic focus on pursuing new opportunities to serve our dealers, channel partners and end users, while also leveraging economies of scale and enhancing our cross-selling capabilities,” added Clarke.