One-stop shop for drones

ON THE FLY: Christopher Williams, owner of Cloud City Drones in Warwick, holds a Phantom 3 drone. / PBN PHOTO/MICHAEL SALERNO
ON THE FLY: Christopher Williams, owner of Cloud City Drones in Warwick, holds a Phantom 3 drone. / PBN PHOTO/MICHAEL SALERNO

Before he opened Cloud City Drones in Warwick, Christopher Williams toyed with the idea of calling it by another name, anything other than “drone.”

The problem, he explained, is the word “drone” conjures up frightening associations. “It has a negative, military connotation,” Williams said.

But the reality is that customers pursuing consumer interests, be they real estate photographers or flying-craft hobbyists, are looking for drones.

In August, Cloud City Drones opened near T.F. Green Airport, at 699 Jefferson Blvd. The “Cloud City” was an effort to insert some airiness and levity into the product.

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The store features products manufactured by DJI, and the models range from a low of $799 to $2,800, but include the camera equipment.

Williams, who located the new business in his existing shop for reconditioned Apple products, said the decision to go with a brick-and-mortar shop for drones was a sound one. Many customers want to talk about them first, he said.

“I wanted to have a place where people could come in” and do that, he said. •

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