Partnering with clients for success

CEO (or equivalent): Blair Fish

2015 Revenue: $2,853,359

2013 Revenue: $1,135,927

Revenue growth: 151%

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FISH ADVERTISING is a testament to the notion that size doesn’t matter. A boutique firm based in East Greenwich with a staff of eight, it has set itself apart due to its ability to attract a wide range of clients, including Hertz, Subaru and Providence College.

“We’ve never had as diverse of a portfolio as we do right now,” said company founder and owner Blair Fish.

Fish, which launched in 2009, has seen impressive dividends, growing revenue by 151 percent between 2013 and 2015.

One of its greatest strengths is simply its approach to advertising. When Fish started the business, he realized how dramatically the industry was changing. Whereas with the “Mad Men” style of old, marketers were out acting as agents for their clients, today the key is to facilitate more of a working, evolving relationship.

“We’re adopting and adapting quicker with the times and being a partner to companies,” Fish said.

Among its recent successful endeavors: an interactive return-on-education calculator for Providence College’s School of Continuing Education; a digital campaign showing real-time results for ads for the International Tennis Hall of Fame; and an initiative driven through Pandora and Spotify that grew ticket sales by 25 percent for the haunted attraction Scary Acres.

“Our goal has always been to ignite companies’ brands and bottom lines,” said Fish. •

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