If you take the name “Creative Capital,” you better be able to back it up. In its “Bring Your Company to Life,” marketing program, The Providence Foundation and its community partner, the Downtown Improvement District, are making good on that premise.
The campaign targets businesses that are located outside Providence, mostly in nondescript, suburban office parks, to consider moving to the vibrant, funky and, yes, creative, environs of Rhode Island’s capital city. The program was funded by the foundation and the DID, but also by the Rhode Island Foundation.
The website, bringyourcompanytolife.com, is fun, cheeky and offers services and gimmicks sure to leave a lasting impression, among them an offer to “bribe your boss” by having someone from the Providence effort take her to lunch. But it’s not all fun and games, because the site also offers connections to available real estate and business resources among a smorgasbord of links to information any enterprise would need to consider a move.
So, take a bow, Creative Capital. Looks like a show worth seeing every day. •