TAKING A GAMBLE: Gail Morris, left, and Stacey Liakos are managing partners at Omnia Agency, the Providence advertising firm the two founded in 2008. The full-service agency specializes in media buying, website development and graphic design.
Omnia Agency LLC is proof of the enduring value of the old-fashioned cold call.
The Providence advertising agency was a fledgling two-woman shop in 2009 when managing partners Stacey Liakos and Gail Morris reached out to Twin River slot parlor in Lincoln, which wasn’t entirely satisfied with its website and traditional marketing.
Twin River was impressed with Omnia and later that year made the firm its agency of record, helping propel the company to its current size of 10 employees and $7 million in annual sales.
As lucrative as Twin River’s business has been for Omnia, it should get better as the casino begins to promote its expansion to table games in the increasingly competitive New England gambling market.
“We were very persistent, and with a little bit of luck and timing we started working with Twin River, redesigned their website and made a television ad,” Liakos said. “Being such a small agency, to acquire them with such a large marketing budget was huge. With our team’s expertise, we see future growth to help them gain more market share and brand themselves as a destination appealing to a whole new demographic.”
Both North Providence natives, Liakos and Morris founded Omnia after their previous firm, Optimal Communications Group, began to break apart in 2008.
Liakos came to advertising from broadcast journalism, where she spent time at television and radio stations in both an on-air and production capacity before switching to the advertising world.
When the two started working together, Morris was already an advertising veteran with 25 years of experience in the business, including managing marketing for the Apex department store chain. Liakos said they decided to break away from Optimal Communications to pursue a more dynamic business plan, taking enough of their old clients with them to give the new firm a foundation.
Now celebrating its five-year anniversary, Omnia is a full-service agency specializing in media buying, website development and graphic design.
The firm does market geography and demographic research, creative concepts, logo design, online analytics, website content management and custom coding.