Brewer Rowe was recently named director of specials events and assistant tournament director at Newport’s International Tennis Hall of Fame. In his new role, he is responsible for all aspects of the Campbell’s Hall of Fame Tennis Championships, which were held last week (July 9-15). Rowe has more than 10 years of experience marketing and managing large-scale sports events, including road races, triathlons and professional golf tournaments. Most recently, he was the executive vice president of Eident Sports, a Providence-based event management firm that saw a 150 percent growth in corporate revenue under his leadership.
PBN: What are your responsibilities at the Hall of Fame Tennis Championships?
ROWE: My primary responsibilities focus on managing all operational aspects of the tournament. My duties include everything from readying the Tennis Hall of Fame to host an ATP World Tour event, to selling corporate partnerships, to assisting the players with their travel plans and managing the on-site vendors. In short, I’m part of a team that manages the budget, creates the marketing and PR plan, recruits players and volunteers, organizes vendors, leads the ticket-sales process and sells sponsorships. Tennis is one of few sports that has a major following all around the world, but our tournament is the only men’s professional event in New England, and it’s a neat opportunity to be part of the team that makes it happen.
PBN: What’s challenging about organizing and executing an event on this scale?
ROWE: Managing all the details. I compare myself to a music conductor in a sense. It starts with creating the most competitive tennis tournament for the 70 or so players, and all the while I need to fulfill all the benefits of our nearly 50 corporate partners, coordinate the hundreds of volunteers and entertain the tens of thousands of spectators. Meshing all the moving parts, like an orchestra, into one successful week of tennis will always be the most challenging aspect of executing an event like [this].
PBN: Did you always want a career in sports management and marketing?
ROWE: Since I graduated college with a French degree, it may have appeared to some (most likely, my parents) that I didn’t have my career path in mind; but for as far back as I can remember, I’ve been a sports junkie. Sports, in general, has been a lifelong passion of mine and it is the driving force in why I’ve been in the sports management and marketing field now for 12-plus years. •