Santander debuts Simply Right checking account

BOSTON – Santander Bank last week announced the debut of its new signature checking account product called Simply Right, a simple-to-use account with “very clear, easily earned benefits and no fine print,” according to a news release.
Simply Right’s features include:

  • A monthly fee is waived with one customer-initiated transaction per month of any amount (one deposit, withdrawal, payment or transfer).
  • No minimum balance requirement to avoid the monthly fee.
  • Statement and service fee periods are aligned with the calendar month, starting the first day of every month and ending on the last.
  • “Simply Right defines what a simple checking account should look like,” said Michael Cleary, Santander’s head of Consumer and Business Banking. “Its straightforward features and benefits will be an attractive option for customers who are tired of paying unnecessary fees.”
    Santander is also simplifying its consumer checking account offerings by reducing its product line from 13 products to five.
    “Everyone will find something that meets their financial needs and circumstances among these five easy-to-use checking accounts,” said Cleary. “A simplified product line not only makes our customers’ choices easier, but it makes it easier for our team members to help customers select the best product for their needs.”
    Along with the launch of its simpler checking lineup, Santander is launching the first phase of its updated website. The website enhancements and redesign provide visitors with a simple, easy-to-use interface on both desktop and mobile, resulting in an improved customer experience.

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