Sovereign Bank officially adopts the Santander brand, logo

Sovereign Bank, the fourth-largest bank in Rhode Island by deposits, officially adopted the name, brand and logo of its parent company, Spanish banking group Santander, at a rebranding ceremony held Thursday morning at the bank’s One Financial Plaza branch in Providence. More

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Sovereign Bank officially adopts the Santander brand, logo

COURTESY SANTANDER US
SOVEREIGN BANK OFFICIALS, from left, Brian Azar, Santander region president - Southern New England, Desmond Ranglin, Santander One Financial Plaza branch manager, and Mike Lee, Santander managing director of commercial banking and real estate, unveiled the new Santander logo in an official name-changing ceremony held Thursday morning at the bank’s One Financial Plaza branch in Providence. The new name reflects the bank's parent company, Santander Group, four years after the Spanish banking group acquired Sovereign.
Posted 10/17/13

(Updated, 3:14 p.m.)

PROVIDENCE – Sovereign Bank, the fourth-largest bank in Rhode Island by deposits, officially adopted the name, brand and logo of its parent company, Spanish banking group Santander, at a rebranding ceremony held Thursday morning at the bank’s One Financial Plaza branch in Providence.

More than 700 branches and 2,000 ATMs will adopt the Santander brand – and its red flame logo evoking the initial “S” in Santander – as of Oct. 17, the bank announced.

“The official name change and rebranding will enhance the way we serve our customers and our communities, bringing greater opportunities for both,” said Brian Azar, Santander region president for southern New England.

Azar joined bank officials, local dignitaries, community leaders and customers in unveiling the new logo, which the company said is designed to symbolize “triumph, leadership, clear-sightedness and dynamism.”

“Businesses will see the same high quality services that our bank has always provided, with the added benefits that Santander will offer through its strong international network,” said John Silva, commercial banking market manager for Santander. “This rebranding is a tremendous opportunity to enhance the customer experience.”

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