SquadLocker teams up with USA Football, Sports Illustrated Play

WARWICK FIRM SquadLocker recently announced a joint revenue agreement with USA Football, and a partnership through Sports Ilustrated Play's team store, MyGear.
WARWICK FIRM SquadLocker recently announced a joint revenue agreement with USA Football, and a partnership through Sports Ilustrated Play's team store, MyGear.

(Updated 3:18 p.m.)
WARWICK – SquadLocker, an online athletic apparel dealer, said it has signed a joint revenue agreement with USA Football, an organization which said it trains more high school and youth football coaches combined than any other in the United States.

The agreement will enable more than 100,000 coaches and youth athletes around the country to have access to SquadLocker’s platform for apparel and gear, according to a news release from SquadLocker. USA Football, a nonprofit based in Indianapolis, is the national governing body for amateur American football in the United States.

The two-year agreement calls for USA Football and SquadLocker to jointly market and promote SquadLocker and its online apparel and gear Web store as USA Football’s “Official Team and School Spirit Wear Store.” SquadLocker will be promoted throughout a variety of USA Football marketing campaigns and channels, which include the USA Football website and various email campaigns. SquadLocker also will have visibility at the 2017 USA Football National Conference.

“USA Football is proud to partner with SquadLocker and welcome them to our team,” USA Football CEO Scott Hallenbeck said in a statement. “SquadLocker simplifies the spirit wear and gear-shopping process by allowing decision makers to instantly create a customized apparel and gear store; this enables coaches to dedicate more time to teaching and less time to order forms.”

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Todd Grant, SquadLocker president, said his company is pleased with the agreement.
“We’re excited to be to providing the next generation of aspiring athletes in such a passionate community with the very best apparel and gear, decorated with team logos and personalized with player names and numbers,” Grant said.
In other news, Sports Illustrated Play’s new team store, MyGear, is being powered by SquadLocker.
MyGear will offer youth sports teams nationwide access to a digital resource to manage their merchandising and fundraising operations, streamlining the ordering and customizing team apparel process to save time for volunteers, team administrators and organizers.
MyGear operates as a digital storefront that can be integrated into an organization’s site and mobile extensions. The digital store features sweats, performance wear, equipment bags and more from brands including Under Armour, Adidas and Russell Athletic.
A spokesman for the company said SquadLocker will add jobs over the next six months as a result of the new agreements; an exact number was unavailable. SquadLocker employs 40 now.

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