'This is a trade show. It should be about the designers.'
By Dana Reilly PBN Staff Writer
Strike a pose: the sixth StyleWeek fashion event in Providence, StyleWeek Northeast, is here.
The biannual show’s name underwent a mini-makeover this season to reinforce its support of the region’s designers, who are not just from Providence.
“It’s not only for the community, but also for the buyers, the press and the industry,” Rosanna Ortiz Sinel, founder and president of StyleWeek Northeast’s parent company, StyleWeek LLC, told Providence Business News last week.
The show was scheduled to begin Aug. 26 with three shows, followed by an after-party at the Providence Biltmore Hotel. It ends Aug. 31, with the final after-party in the Garden Room of the Biltmore, co-hosted by Alex and Ani and Home and Hospice Care of Rhode Island. Twenty percent of the $10 cover charge will go towards Home and Hospice Care.
StyleWeek LLC was created in 2009 to “provide emerging designers a platform to showcase their debut collections to the region,” according to the event’s website. To achieve this, StyleWeek organizers bring together interest groups from the local community as well as outside industry specialists, designers, buyers and the press.
For the third time, StyleWeek is opening up admission to the general public (the event was originally invitation only). And, in another change, there are no “style ambassadors” this week.
“Celebrity placements are not a high priority this season,” Sinel said. “This is a trade show. It should be about the designers.”
Though barely a three-year-old company, StyleWeek LLC has grown from a local nonprofit to the parent company of StyleWeek Public Relations and StyleWeek Resort, with its eye on expanding to more cities across the country.