Merchants use Swipely to manage $4B in annual sales

SWIPELY SAID that it has doubled sales under management in just six months, providing businesses with information on more than 20 million consumers.
SWIPELY SAID that it has doubled sales under management in just six months, providing businesses with information on more than 20 million consumers.

PROVIDENCE – Swipely is managing more than $4 billion in sales for its restaurant, hospitality and retail clients.
Swipely, which bills itself as “the simple way for businesses to understand customers and grow sales,” provides its clients with information on more than 20 million consumers.
“These figures represent a four-fold increase over the past year, making Swipely the fastest growing New England technology firm in its class,” the company stated in a press release.
The rapid adoption of Swipely’s cloud-based platform comes at a time when restaurants and retailers of all sizes are looking for a simple way to aggregate, secure and transform their data into powerful insights to grow sales, the company said.
Swipely creates a single cloud-based platform for operators to see payments, point-of-sale and online data, allowing them to optimize their menus, coach servers, build customers database and monitor their online reputations.
As a result, operators can figure out which menu items bring customers back, which marketing efforts are worth the investment, which location may need extra attention and who the best customers are at each location and why.
“Leading multi-unit brands such as Four Corners Tavern Group, Hal Smith Restaurant Group and Sushi Samba are choosing Swipely to turn data into action to build lasting relationships with customers and grow revenue,” Angus Davis, Swipely founder and CEO, said in a statement. “Whether you’re looking to improve operations, open a new location, or launch a new concept, Swipely helps everyone on the team collaborate, measure success and win.”
A typical Swipely customer is a restaurant or retail business grossing more than $1 million per location, per year, the company said.
After beginning 2013 with fewer than 30 employees, the company will end 2014 with 150 employees. It is expanding its sales, marketing, customer success and engineering staff.
In addition to reimbursing employee commuters for high-speed rail passes from Boston, Swipely has permanently relocated employees to Providence from California, Pennsylvania, Maryland, Nevada, New York and other states in the last year, the company said.
Swipely also announced new leadership appointments: Chris Brubaker as vice president of marketing, and Dave Hoffman as the vice president of business development.
Prior to Swipely, Brubaker led marketing at Demandforce in California (now a division of Intuit). Hoffmann comes to Swipely from Maryland, where he led product management and marketing at Micros, the leading point of sale technology for hospitality and restaurant brands (now a division of Oracle).

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