Taco announces company reorganization, rebranding effort

TACO INC. on Wednesday announced a company reorganization and rebranding in an effort to grow and diversify the company.
TACO INC. on Wednesday announced a company reorganization and rebranding in an effort to grow and diversify the company.

CRANSTON – Taco Inc. on Wednesday announced a company reorganization and rebranding in an effort to grow and diversify the company.

According to a news release from Taco, the company plans to branch out from the HVAC industry into markets for heating and cooling products.

Taco plans to extend its hydronic heating and cooling products/systems into plumbing and geothermal, expand its OEM and overseas businesses, and enter the hospitality market.

The company will employ its Hydroflo division to further penetrate non-comfort markets such as agriculture and mining, the release stated.

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The change represents a “major growth strategy” adopted by owner John Hazen White Jr., his board of directors and new Chief Operating Officer Wil VandeWiel and his top operational management.

To help accomplish this change, the company is in the process of restructuring and rebranding itself, and it will pursue growth and diversification through new partnerships and acquisitions.

Three years ago, the company acquired Hydroflo, a manufacturer of vertical and submersible turbine pumps used in such industries as irrigation, mining and agriculture. Last year, it began a collaboration with Askoll, a worldwide leader in electric motor pumps.

“To grow, Taco has to diversify,” White said in a statement. “We have been quite diligent in studying where Taco is and what it needs to accomplish to get where it wants to go in the years ahead. We have revitalized our board, conducted an international search for an experienced COO in Wil VandeWiel, laid out an aggressive strategy for diversification and restructured our internal operations to provide a scalable organizational structure.”

As part of its restructuring effort, Taco has made management adjustments and promotions from among its current workforce; the individuals will now have enhanced responsibilities and report to VandeWiel:

  • Todd Facey, senior vice president, residential sales, responsible for all residential products and systems including wholesale distribution, field sales, OEM and national/key accounts, buying groups and training and trade programs.
  • Bryan Payne, senior vice president, engineered products and systems, responsible for engineered products and systems sales applications engineering, sales support, field sales, Taco University, Taco Canada and international sales.
  • Greg Case, executive vice president, research and new product development, responsible for new product development, product management, iWorx Engineering and Taco’s Engineering Lab.
  • Robert Lee, executive vice president, operations, responsible for operational activities for Taco’s circulator, commercial pump, controls and electronics and Fall River divisions, as well as U.S. and Canada facilities and warehouse operations.
  • Chris Integlia, executive vice president, strategy and business development, responsible for Taco Key Holdings, Inc., leadership on key strategic and financial decisions to include mergers-acquisitions and other strategic partnership opportunities.
  • Gene Fina, vice president, marketing, responsible for strengthening the Taco brand identity across all divisions and business units.

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