BEACON OF HOPE: David Baeder, CEO of notification-software company Alert Solutions, says that the industry is of value to a variety of sectors, including education, retail, government and even churches.
Getting a message out quickly – whether it’s a school closing due to a snowstorm, a lockdown because of a threat to public safety or a physician checking the results of a patient’s lab test – has become a global priority in the 21st century.
Alert Solutions Inc. in Cranston is full-steam ahead in the swiftly moving current of international communications.
“Our world has a single, very important requirement – high-speed access to knowledge, events and interactions,” said Alert Solutions President and CEO David Baeder.
Early incarnations of Baeder’s notification technology were broad-based, because such a wide range of businesses, organizations and communities could make good use of the systems. The company then zeroed in on finding the segments of the market that could make the best use of the technology.
“The school is probably the single largest user in today’s market, next to the medical industry, that has a real-time need to distribute information in a timely fashion,” said Baeder.
“So we focused on schools to find the best way we could deploy relatively complex technologies to educators so they did not have to learn the technology, but rather is was a simple workflow process through their normal course of work,” said Baeder. “We are simply a button in the regular software they use.”
Alert Solutions works with educational-software companies to embed a button for alerts, which are emergency elements, and notifications, the nonemergency messages.
A teacher, or someone else in school administration, can press that button in the software, and select one or many students, parents, staff or community representatives, type in a message and send it via email, fax, voice, SMS or Facebook.
“However they’ve decided to receive their messages, our system will create that interface between the software and the recipient,” said Baeder.
If a suspicious person on a campus turned out to be gunman, for example, the emergency-notification system would allow a principal to select “all students and all staff” and hit “go.”
“It would immediately bring out a preset template and broadcast that through every channel possible and distribute that to tens or tens of thousands of people simultaneously,” Baeder said.