Tourism/development campaign rollout misstep for administration

Rhode Islanders will be debating the quality and effectiveness of the state’s new tourism and economic-development initiative, “Rhode Island: Cooler and Warmer,” for quite a while. What should not take long to evaluate, however, is the execution of the campaign’s public unveiling. In short, it was a mess. For starters, the campaign was made public

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1 COMMENT

  1. Please sign our petition to stop payment on this work that is riddles with errors and lazy writing, stock photos and unoriginal content.

    The petition goes to the governor as well as several employees at RI Commerce Corporation who are defending the work.

    https://www.change.org/p/cool-it-gina-ri-won-t-pay-for-your-lousy-ad-campaign?recruiter=518341511&utm_source=share_petition&utm_medium=facebook&utm_campaign=share_for_starters_page&utm_term=des-lg-new_account-no_msg&fb_ref=Default