small business

Vertical Performance Partners expands to Boston

Posted 1/19/12

PROVIDENCE – Vertical Performance Partners, a performance lifecycle management startup company, plans to open an office in Boston this quarter, the Boston Business Journal reported Thursday.

Vertical Performance Partners aims with its technology to turn corporate training and marketing content into apps for the iPad, BBJ said, noting that most of that content was created in PDFs, Flash or video format, which “[aren’t] compatible with the iPads that many workers are now using,” BBJ said.

The startup landed $1.5 million in venture capital from Newton-based SoftBank Capital last month. It is expecting another $2.5 million within six months from Softbank and another backer, CEO Carl Wooten said.

It was founded in 2010. It has about 25 clients in the pharmaceutical industry - including Merck and AstraZeneca – but the technology is “industry agnostic” and the startup plans to expand further into other sectors this year.

The Boston office will start off with two or three developers and could have between five to 10 people by the end of the year. Some of its sales team may also be based there, Wooten said, according to BBJ.

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