media

WJAR-TV NBC 10 remains dominant broadcast news source

IMAGE SOURCE WJAR-TV NBC 10
WJAR-TV NBC 10 announced on Monday that it remains the dominant broadcast news source in southern New England.
Posted 3/7/11

CRANSTON – WJAR-TV NBC 10 announced on Monday that it remains the dominant broadcast news source in southern New England, according to preliminary data that the Nielsen Company rating agency collected during February sweeps.

NBC10 News at Sunrise with Frank Coletta and meteorologist Gary Ley beat the competition “combined” at 5 a.m., 5:30 a.m. and 6 a.m. weekdays, reaching more than 89,000 households, according to a news release issued by Chris Lanni, NBC10 news director.

The weekend sunrise editions with anchor Mario Hilario and meteorologist Kelly Bates also “out-performed the competition combined,” the station said, while the local news at noon remains the leader in its time period, growing 6 percent from the year before.

More than 185,000 households tune into Channel 10 for the news between 5 p.m. and 7:30 p.m., according to the latest Nielsen numbers. The 7 p.m. news broadcast with anchors Dan Jaehnig and Alison Bologna, launched six months ago, “out-delivered the nearest competitor’s highest-rated newscast by nearly a full ratings point,” the station said.

At 11 p.m., a highly competitive time period, the Channel 10 local news broadcast scored a full Nielsen rating point, representing 6,200 households, ahead of its closest competitor, WPRI-TV CBS12, the station said.

“We provided viewers with stories that were both important and full of impact,” Lanni said. “The I-Team’s Jim Taricani pinpointed potentially dangerous electrical current running through some Providence streets. His report prompted the filing of legislation that would require utility companies to research and repair stray voltage.”

Other recent reports of note included reporter Katie Davis’ discovery of a potential dangerous plant being sold next to edible herbs at local stores, prompting an immediate recall, and reporter Parker Gavigan’s story on a Providence police officer now under investigation for failing to take action after witnessing the illegal sale of individual cigarettes.

WJAR-TV NBC 10, which serves the Providence-New Bedford market and is owned by Media General based in Richmond, Va., said it also saw increased use of its website and increased downloads for such devices as iPhones and iPads in January and February.

“We are very pleased with the popularity of our newscasts and our website, our APP, our text-messaging, Twitter and Facebook pages,” said Lisa G. Churchville, general manager. “Our viewers connect with us throughout the day at their convenience. Our continuous newsroom immediately posts content to the web and our viewers rely on us to update them on breaking news, weather and traffic throughout the day.”

February sweeps took place Feb. 3 through March 2. Nielsen ratings are not public information but are released at will by local television stations that pay for the private service.

PBN confirmed the results separately with Jay Howell, general manager of WPRI-TV CBS12, in East Providence.

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