WLNE-TV shakes up executive ranks

WLNE-TV IS BRINGING IN a new advertising executive in an attempt to raise the station’s annual revenue from fourth place in the Providence-New Bedford market.
Posted 7/23/09

PROVIDENCE – WLNE-TV (ABC 6) has had some changes in its top ranks in recent weeks.

Robinson Ewert, one of the two co-founders of Global Broadcasting of Southern New England LLC, the entity formed in 2007 to purchase and operate WLNE, has left the company, The Providence Phoenix reported.

Ewert’s partner at Global Broadcasting, Kevin O’Brien, declined to say what led to Ewert’s departure, which was announced to employees a few weeks ago, The Phoenix reported. Before buying WLNE, O’Brien and Ewert had worked together in the broadcasting division of the Des Moines, Iowa-based media giant Meredith Corp.

Separately, WLNE announced yesterday that Rob Holtzer, an advertising executive with the Florida Panthers hockey team’s media division, has been hired as the station’s new vice president and director of sales. He will begin work on Monday.

Before joining the Panthers’ Miami-based Sunrise Sports and Entertainment, Holtzer was an executive at the YES Network, the regional cable channel in New York that broadcasts Yankees baseball and New Jersey Nets basketball games. Holtzer has also worked for a number of local television stations.

“Rob has a great track record of developing innovative cross-platform revenue programs in all kinds of market conditions,” Steve Doerr, WLNE’s vice president and general manager, said in a statement. “He is a passionate, hard-charging guy and is the ideal person to lead our sales effort.”

WLNE’s advertising revenue fell 8.9 percent to $8.23 million in 2008, which was not as steep as the 11.8 percent decline for the Providence-New Bedford market as a whole, according to BIA Financial Network Inc., a Chantilly, Va.-based market research firm.

The station is perennially third-place in the local ratings behind Media General Inc.’s WJAR-TV (NBC 10) and LIN TV Inc.’s WPRI-TV (CBS 12). WLNE’s ad revenue in 2008 was fourth-highest in the market behind WNAC-TV (Fox 64), also owned by LIN, according to BIA.

“I think there is excellent growth potential at WLNE,” Holtzer said in a statement. “Challenging times often lead to great opportunities if you are able to move quickly and take advantage of the breaks that can be found at times like this.”

PBN Hosted

Join PBN and two panels of successful female executives, business owners and entrepreneurs as we delve into what women should do to advance their careers, and become leaders in the corporate world and their own enterprises.
  • Book of Lists Party
    Save the date - January 15, 2015 for PBN's Book of Lists Party at the Providence ...
Purchase Data
Book of Lists
Book of Lists cover
PBN's annual Book of Lists has been an essential resource for the local business community for almost 30 years. The Book of Lists features a wealth of company rankings from a variety of fields and industries, including banking, health care, real estate, law, hospitality, education, not-for-profits, technology and many more.
Data icons
Data can be purchased as single lists, in either Excel or PDF format; the entire database of the published book, in Excel format; or a printed copy of the Book of Lists.
  • Purchase an e-File of a single list
  • Purchase an e-File of the entire Book of Lists database
  • Purchase a printed copy of the Book of Lists
    Latest News