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By Rhonda Miller
PBN Staff Writer
WATERBURY, Conn. – Webster Bank has named SapientNitro as its marketing agency of record, according to a press release from the bank. The marketing efforts will include research and strategy development, website development, online creative, print and radio advertising and broadcast production. Webster Bank has been working with Sapient Nitro since 2007.
“Through our years of partnership with SapientNitro, it is clear that they truly appreciate the value we place on building and maintaining long-lasting relationships with our customers and community partners,” said Webster Bank Executive Vice President and Chief Marketing Officer Michelle Crecca. “Our vision for expanding relationships through deepening our relevance with today’s increasingly connected customers requires a partner that can both conceive and execute integrated brand experiences for a multi-channel world.”
Webster Bank has been working with Sapient Nitro since 2007. The marketing agency is headquartered in Boston.
“As technology continues to redefine consumer behavior, it is forcing the need for large-scale transformation in how banks do business,” said SapientNitro Senior Vice President and Managing Director Chris Davey. “We look forward to helping Webster continue to push the boundaries in redefining how they engage with and serve an ‘always-on’ customer.”