What do you do every day to your brand?

PERSONAL REALITY: You wake up, shower, shave (M), put on makeup (F), brush your teeth, and comb/fix your hair (if you have any). Every day like clockwork. More

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What do you do every day to your brand?

Posted 5/13/13

PERSONAL REALITY: You wake up, shower, shave (M), put on makeup (F), brush your teeth, and comb/fix your hair (if you have any). Every day like clockwork.

Those are personal habits. Rarely (if ever) missed.

What about business habits? Personal, business habits?

Do you have the same consistency in your daily business habits? And I wonder how many of your daily habits take the long-term view. Or are you just trying to make sales to make quota? Big mistake.

I want to talk about one element of your personal business habits: Your personal outreach, your daily outreach, that builds attraction, personal brand, authority, known expertise, recognition, position in your industry, Google rank, social media presence, top-of-mind awareness, and reputation. Oh, that.

Sounds like a lot of work. But actually it takes less time than your morning bathroom routine once you’re set up and rolling. And these are habits that create attraction. Real attraction.

The cool part is it costs (almost) nothing. All you have to do is allocate the time, and (most important) commit to daily outreach.

Here’s the master list of available resources that you must employ and deploy:

• LinkedIn: Your prime professional outlet for finding, attracting, building and staying in touch with business connections. OUTREACH: Be personal and creative. Don’t use the lines and messages provided by LinkedIn – use your own words. Post something of value, and ask your connections to share it with their connections.

• Facebook: A place to create one-on-one dialog with customers – especially by responding to their praise and concerns. OUTREACH: Post positive service stories and videos. Respond to issues within two hours.

• Twitter: 140 characters that put your character on public display. Make every character count. Have something profound to say that your followers would be compelled to send to THEIR followers. OUTREACH: Tweet a value message at least twice a day. One that your followers would find interesting enough to re-tweet to their followers. The object of Twitter is to be re-tweeted by your followers, thereby exposing you to new people (customers).

• Blog or personal website: A starting place, a landing place, and a jumping off place for stories, ideas, opinions, photos, videos, training, and anything else your customers or followers would find BOTH interesting and valuable. On a blog you can mix business and personal, as long as it’s not offensive. Your posts can be subscribed to and delivered by email. OUTREACH: Blog with a minimum of a weekly, if not daily, post.

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