Where wellness is about more than fun and games

As a company devoted to play, Hasbro Inc. recognizes the importance of its brand, often doubling down on its well-known board games that are re-branded as movies, DVDs and electronic games. So it is not surprisingly that when Hasbro introduced its Healthy Steps walking routes as part of its wellness program last year, the paths were branded, both inside and outside, with Candyland markers along the way. More

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