I am sicker of people telling me that I can be successful working four hours a week.
But, I am sickest when I scan the books and their hype. Their content is not only bogus; it’s also dangerous.
You’ve seen the ads, the emails, the spam, the posts, the blogs, the Facebook pages, the tweets and all the other hypes: how you can be a success, and cut your workload and hours in half. Work less. Earn more. Work less. Sell more.
Yeah, all you have to do to get the deep-dark secret they want to share with you is give them some of your money, so THEY can work less and earn more. Funny – in a pathetic kind of way.
Yesterday, I saw an email from a purported sales expert. Part of his email banner consists of the words “Work Less.” Okay, but the piece he wrote on how to be successful this year had a bullet point – be prepared to start earlier. Am I missing something? What part of “start earlier” is “work less”? Kinda sounds like “work more.”
“Working less” and “selling more” are mutually exclusive words. So are “working less” and “success.”
Lemme get this straight. I can get to work at 10, leave around 2:30, and make more money? Uh, I doubt it. And I doubt all the “make millions from home” hype too. Ask any real millionaire if he or she just kicked back, cut their hours and watched the dollars roll in. Uh, I doubt it.
Early bird – worm. That’s my mantra.
Here’s my quote: “The less you work, the less you’ll sell, the less you’ll earn, the more broke you’ll be.”
If you’re REALLY interested in making more money, you’ll have to decide how much, and be prepared to work for it. Work hard. Work long and hard.
Here are a few things to do that will work, if you’re willing to work. And you don’t have to give me any money or fill out any form to get them:
1. Start early – stay late. The early bird does not get the worm. He gets the order and the money. Expand hours and you’ll expand income.
2. Business social media. Get involved in every aspect. Allocate two hours a day to get literate and attract followers.
3. Stop wasting time. Turn off your TV for one year. You’ll never miss it, and you’ll gain at least 10 hours a week – to invest in something you’ll earn a return on. Start with attitude.
4. Be available and accessible. Your customers and prospects need you, not your voicemail.
5. Be easy to do business with. 24-7-365 is the new 9-5. Your customers and prospects need your products and services, not your computerized answering device.
Join PBN for the best networking event and party of the winter - January 15, 2015 - the Book of Lists Party at the Providence Public Library. Reserve your spot by December 31st and get a holiday gift from PBN!
PBN's annual Book of Lists has been an essential resource for the local business community for almost 30 years. The Book of Lists features a wealth of company rankings from a variety of fields and industries, including banking, health care, real estate, law, hospitality, education, not-for-profits, technology and many more.