Marketing

Management
Jun 15

Get what you need from your firm’s marketing

The sales function is built into the DNA of every business. It’s as basic and unquestioned as a “great steak” at a company sales meeting.
Commentary
Jun 15

Making sales calls on social media outlets

Hello Mr. Gitomer, I read your article on LinkedIn in the Daily Herald Business Ledger here in the Chicago Suburbs. I am a fan. You make great points and observations that many people miss. I’m in the process of retooling my profile. I can’t help but to ask if you have ever made a sale through LinkedIn? Thanks, Kyle
Marketing
Jun 8

Thinking about tweeting your thoughts?

Most people reading this have never tweeted. (You included?) On the off chance that you have tweeted, my guess is you have less than 5,000 Twitter followers – maybe less than 500.
Nonprofit
Jun 1
By Keith Regan
Contributing Writer

In search of support for NY display

When organizers of the local Puerto Rican Cultural Festival learned this year’s National Puerto Rican Day Parade in New York City would be dedicated to the state of Rhode Island, they envisioned using the event to showcase the Ocean State before an anticipated crowd of 1 million live spectators and the many more who would see the event through the media.

Marketing
May 11

What do you do every day to your brand?

PERSONAL REALITY: You wake up, shower, shave (M), put on makeup (F), brush your teeth, and comb/fix your hair (if you have any). Every day like clockwork.
Commentary
May 11

Eight rules for regular sales success

Selling is the world’s most personal profession – but not in the way you might think. In fact, many salespeople are downright superstitious. For some, it’s the way they shake hands, others are fanatical about punctuality, wearing certain jewelry or using a favorite pen.
Commentary
May 4

Questions about cold calling, dressing the part

I get a ton of emails from people seeking insight or asking me to solve their sales dilemmas. Here are a few that may relate to your job, your life, and (most important) your sales thought process right now.
Calendar
PBN Hosted
Events

The 2nd Annual Healthiest Employers event will recognize employers who have strong, effective Health and Wellness programs in the region. Deadline for enrollment is June 28th.
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