The marketing landscape has undergone a radical transformation since the advent of the information age. Companies used to be in control of their relationships with customers and could use the traditional sales-funnel model to push the prospects …
It was an early-morning meeting chaired by the SVP. There wasn’t any reason to anticipate fireworks this particular day so the atmosphere was, to say the least, rather relaxed. A sales manager was the last to arrive, whispering to the person next to him as he sat down, “All I want to do is sell.”
Today, the customer story is simple. Loyalty ranges from nonexistent to temporary. Mining the Internet is second nature, relying on smartphone apps to cut through the clutter. With an endless array of channels available, engaging customers can be an exercise in futility.
The dean of the University of Rhode Island College of Arts and Sciences has appointed Adam David Roth as interim director of the Harrington School of Communication and Media as the school prepares to embark on a national search for a permanent director.
Eileen Howard Boone, CVS Caremark Corp. senior vice president of corporate social responsibility and philanthropy, recently received the Charles H. Moore Award for leadership and corporate community engagement during the 2014 CECP Summit. Boone was recognized for her philanthropic leadership and achievements, including the creation of the All Kids Can program, as well as her role in the decision to ban tobacco products in all 7,600 stores. Under her leadership, CVS Caremark Corp. has donated nearly $75 million in 2013 to promote better health.
Alex and Ani LLC will cut nine jobs from its Seven Swords Media unit as it prepares to turn over much of its marketing work to an external advertising agency. The jewelry manufacturer said earlier this week it had selected MODCo Group of New York as its advertising agency of record following a search that was completed in April.