Public Relations

Health Care
Mar 23
By Richard Asinof
Contributing Writer

Health exchange to get airing at PBN summit

Christine Ferguson, the director of the R.I. Health Benefits Exchange, is anxious to win over skeptics in the business community about the new health-insurance exchange.
Marketing
Mar 2

By Emily Greenhalgh
PBN Web Editor

Social profile ‘living… organism’

Social media networks such as LinkedIn, Facebook, Twitter and Google+ present benefits and dangers for businesses, according to panelists at the third annual Providence Business News Social Media & Marketing Summit. The Feb. 27 event at the Crowne Plaza Hotel Providence-Warwick attracted more than 250 members of the Rhode Island business community.
Commentary
Mar 2
Guest Column:
Brian Butler

Professional marketing can’t be ‘replaced’

«constant ****SDLq»Marketing requires data gathering, analysis, training, testing and discipline – repeatedly if you want loyal customers and repeat sales. Sometimes you get lucky. But it’s risky business to leave something as important as your company’s livelihood to chance.” – John Hebert
Marketing
Jan 21

Doyle, RDW co-founder, retires

Mike Doyle, one of the founders and current chairman of RDW Group Inc., the communications agency, has retired. Doyle is being succeeded, effective Monday, as chairman by the firm’s chief operating officer, James Malachowski.

Advice
Nov 10

Owning your marketing

Here’s a question I’m getting more often from business owners and startups: What’s the difference between “paid, owned and earned” media for marketing? And how do I use them together?
Main Street
Sep 15

By Rebecca Keister
PBN Staff Writer

Beautiful trip for events-promo firm

He might not be a native Rhode Islander, but Rick Simone is quite the Ocean State loyalist.
Newsmakers
Sep 1
Comments (1)

Firm profiting by showing clients path to online sales

Since its founding in 2006, Astonish Results LLC in Warwick has grown rapidly while many other Rhode Island companies have had to take a step back during the recession. This summer, Astonish was ranked the 267th-fastest-growing company in the United States by Inc. Magazine, second among Rhode Island companies to only Alex and Ani. What’s as surprising as the trajectory of Astonish’s growth – from 45 employees at the end of 2010 to 100 this year – is that the company jumped into an entirely new primary market in 2008 and 2009, just as the recession was taking hold.

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PBN Hosted
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Celebrate RI's many exceptional women at PBN's Business Women Awards luncheon May 30th at the Providence Marriott. Reserve your seat today!
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