The City of Light dimmed? It’s true. Thanks to a new law, not only Paris but all of France will see its lighting level reduced, beginning this July. Window lighting in commercial buildings and the lights on building facades will be turned off after 1 a.m., and interior lighting in office buildings will be off an hour after the last employee departs. more

Small-business owners are always devising “killer” marketing or ad campaigns that – in theory at least – will send business soaring. Whether created in-house or with outside help, it can be a great concept, with sparkling design and a compelling message and yet still bomb big time. more

Customer referrals are one of the most powerful and lucrative ways of building business. While word-of-mouth gets you noticed, referrals are even better because the best ones bring purchase-ready customers or clients right to your doorstep (or website) complete with an existing customer’s endorsement. more

Is customer or employee loyalty lagging at your business these days? Even under the best circumstances it can happen if you take your eye off the ball for even a short while. With so many things to focus on, many business owners sometimes lose sight of just how important customer as well as employee loyalty can be. more

When it comes to energy efficiency and green features in homes, there’s a large disconnect in the marketplace among consumers, real estate appraisers and the nation’s realty sales system. more

There’s another wave of health care reform mandates under the Affordable Care Act (ACA), commonly called “Obamacare,” that employers need to know about. more

When it comes to finding a great name for a business, brand, product or service, it really comes down to this: A good name should make someone smile or nod, not scratch their head in confusion. more

High-speed Internet, interconnected mobile, desktop and laptop devices along with Web-based tools and digital applications are making small firms more productive than ever. But all that online speed and efficiency can come at a stiff price if your website, financial information, social media accounts, business or customer data fall victim to cyber thieves or troublemakers. more

It’s an ongoing dilemma for millions of business owners: How to take vacations or other time off and still keep business on track. Not only do Americans take far fewer vacations than workers in other countries (hundreds of millions of vacation days go unused in the U.S. annually), but studies show that business owners take the least amount of time off of anyone. more

In our fast-paced, ever-changing business world, the notion of “prevention” – which generally means doing something you don’t absolutely have to do right now – often gets lost or set aside. But with so much riding on how smoothly things run at your business, that ounce of prevention can indeed far outweigh a pound of cure later on. more