It’s no surprise the late Steve Jobs’ favorite music was written and performed by Bob Dylan and The Beatles. I just finished his biography and it was as compelling a book as “Atlas Shrugged.” more

I’m traveling to Warsaw, Poland, next month to deliver two public seminars. After a couple Skype interviews, I discovered that although the United States and Poland are 5,000 miles and many, many cultures apart, our sales needs are the same. more

During pretrial discovery in civil litigation, businesses can incur substantial legal fees and must allocate significant staff hours to comply with their document production obligations. With the predominance of electronically stored information in daily business practices, responsive documents are no longer typically found in hard copy form within office file cabinets or at off-site warehouses, but rather are stored on back-up tapes, hard drives and digital media. Business and employment lawsuits can necessitate the review of thousands (and at times millions) of pages of electronic information during pretrial proceedings. more

Although all industries and individuals have benefitted greatly from the availability of Alternative Dispute Resolution (ADR), perhaps no industry has benefited more than the construction industry. The reasons to use ADR are compelling. more

Calls not getting returned? more

Although LinkedIn is the world’s largest social media network for businesspeople and professionals, most small business owners still don’t have it on their marketing radar. But that’s changing as LinkedIn itself ads more features aimed at helping businesses market to its 160 million registered users, and more small businesses start taking advantage of this powerful platform for generating leads and making business connections. more

In an age of digital discovery and social media, here’s something that more and more local businesses are learning: Existing customers can be one of the most powerful growth engines ever. One way to put this engine to work is to identify and harness the hidden marketing potential in your “rock star” customers. more

I’m angry about the misinformation offered by “experts” about referrals. more

Word of mouth has long been considered the best advertising a small business can get. And in today’s digital world, word of mouth is even more important and effective than ever. But the social media explosion has transformed how word of mouth works. more

No doubt about it. Business owners and startups are piling into social media marketing like never before. But the most successful businesses don’t go naked. They deploy a variety of digital tools to amplify and monitor their efforts. more