Advice
77 results total, viewing 51 - 60
Ever wonder how your business stacks up against direct competitors as well as others in your industry across the country? This is where the process of “benchmarking” comes in handy. Benchmarking basically provides a means for sizing up key aspects of your business against others like it. more
Even the smallest of businesses these days can face large needs when it comes to storing data, sharing files and other computer-related tasks. For one thing, trying to back up files when they are spread over many computers can be a headache. more
Recently, I was asked to address a group of executive MBA exchange students at UCLA’s Anderson School of Management. These midcareer individuals from France and Germany were interested in American-style entrepreneurship and our vast network of business “incubators” and startup “accelerators” in particular. more
For 80 years after passage of the 1933 Securities Act, companies of any size were banned from advertising to find investors. But that’s now changed, and the world of startup financing is about to undergo an overhaul. more
At ReachLocal – an online marketing services company catering to small business – the mantra is “Don’t leak leads.” And that’s good advice for business owners investing more and more money in online marketing only to have large chunks of leads slip away. more
Social media has become a vital piece of marketing for small businesses. But many lack a specific strategy for using social media and end up with a scattershot approach that lacks punch. This misses a major opportunity to engage with customers and prospects and manage the business’ online reputation. more
One of California’s leading advocates for pension reform, San Jose Mayor Chuck Reed, has begun an uphill campaign to amend his state’s constitution so that governments there can make changes to employee retirement plans. If he succeeds with his voter initiative plan, his effort may spur movements to loosen pension protections in other states. more
Today’s business world is highly competitive and changing all the time. And for business owners, that means new ideas for adapting to change and beating the competition are essential to success. more
Many people place a negative spin on the notion of accountability. For them it’s something that only comes up when something goes wrong or expected results just don’t happen. But accountability is really much broader than that and encompasses the good, as well as the bad. more
Credibility is crucial in business. If you have that, everything else gets a little easier. But even if you exude credibility, it’s easy to slip up from time to time. A few missed deadlines or unkept promises can sabotage credibility in an instant. more
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PBN's annual Book of Lists has been an essential resource for the local business community for almost 30 years. The Book of Lists features a wealth of company rankings from a variety of fields and industries, including banking, health care, real estate, law, hospitality, education, not-for-profits, technology and many more.
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