|
Despite its massive reach and wide adoption, Facebook remains baffling to many small-business owners. Facebook itself has never really understood small business, and hasn’t done a great job explaining how biz owners can use it to grow sales.
more
10/29/12
|
|
(Editor’s note: This is the final installment in a three-part series on tax-planning considerations and strategies for tax-year 2012.)
more
11/5/12
|
|
Here’s a question I’m getting more often from business owners and startups: What’s the difference between “paid, owned and earned” media for marketing? And how do I use them together?
more
11/12/12
|
|
What does your growth-minded small business have in common with Apple? Not much, perhaps, but here’s one thing: The multigazillion dollar tech company got early funding from a unique type of investment firm called a Small Business Investment Company – and so could you.
more
11/5/12
|
|
Sure, nobody wants to be labeled a Scrooge. But if you’re among the roughly 50 percent of U.S. businesses (and shrinking) that still offer traditional year-end bonuses, it might be time to join the 21st century – and plan for something different in 2013.
more
12/17/12
|
|
When it comes to measuring marketing success, many business owners (and professional marketers) prefer to think that results are more magic than math. But that’s just not so. The digital era – with it’s easy (relatively) access to analytics – has introduced a whole new way of thinking.
more
1/14/13
|
|
Soon, teenagers by the millions will be seeking summer jobs – the vast majority at small businesses coast to coast. An estimated 18 million U.S. teens will work this year, one of the highest totals in the developed world.
more
1/28/13
|
|
A bit of patience on our parts will be well worthwhile as some of our favorite local restaurants take a break this winter to freshen up and put on a new look.
more
1/28/13
|
|
Whether you’re angry, happy or just plain confused about how “Obamacare” – officially known as the Affordable Care Act, or ACA – will impact your business, my best advice is this: Get over it!
more
2/11/13
|
|
If you’re one of the millions of homeowners and renters who work or run a business from the place you live, here’s some good news on taxes: The Internal Revenue Service wants to make it easier for you to file for deductions on the business-related use of your home.
more
2/11/13
|
