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Is customer or employee loyalty lagging at your business these days? Even under the best circumstances it can happen if you take your eye off the ball for even a short while. With so many things to focus on, many business owners sometimes lose sight of just how important customer as well as employee loyalty can be.
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4/1/13
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Vicki Lee Blair, a 63-year-old former computer analyst from Westminster, Calif., had the surprise of her life. Blair went to a clinic seeking antidepressant medication. She said she was shocked when clinicians bombarded her with questions about a blood test in her file indicating thyroid problems and illegal drug use.
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Guest:
Column | 4/29/13 |
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Customer referrals are one of the most powerful and lucrative ways of building business. While word-of-mouth gets you noticed, referrals are even better because the best ones bring purchase-ready customers or clients right to your doorstep (or website) complete with an existing customer’s endorsement.
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3/25/13
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The City of Light dimmed? It’s true. Thanks to a new law, not only Paris but all of France will see its lighting level reduced, beginning this July. Window lighting in commercial buildings and the lights on building facades will be turned off after 1 a.m., and interior lighting in office buildings will be off an hour after the last employee departs.
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GUEST COLUMN: Paul Bogard
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3/4/13
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High-speed Internet, interconnected mobile, desktop and laptop devices along with Web-based tools and digital applications are making small firms more productive than ever. But all that online speed and efficiency can come at a stiff price if your website, financial information, social media accounts, business or customer data fall victim to cyber thieves or troublemakers.
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4/15/13
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A former member of the U.S. Securities and Exchange Commission recently asked me to co-sign a letter urging a federal oversight body to refrain from taking regulatory action normally left to the SEC. I refused to sign.
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GUEST COLUMN: Arthur Levitt
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3/4/13
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When it comes to finding a great name for a business, brand, product or service, it really comes down to this: A good name should make someone smile or nod, not scratch their head in confusion.
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4/8/13
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Ahh, the joys of self-employment – being your own boss, setting your own hours, doing what you like, and, oh yes, establishing a life-long bond with your accountant. Being self-employed also means being responsible for a wide range of critical tax-related duties.
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5/6/13
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It’s an ongoing dilemma for millions of business owners: How to take vacations or other time off and still keep business on track. Not only do Americans take far fewer vacations than workers in other countries (hundreds of millions of vacation days go unused in the U.S. annually), but studies show that business owners take the least amount of time off of anyone.
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4/22/13
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Small-business owners are always devising “killer” marketing or ad campaigns that – in theory at least – will send business soaring. Whether created in-house or with outside help, it can be a great concept, with sparkling design and a compelling message and yet still bomb big time.
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3/18/13
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