Advice
72 results total, viewing 21 - 30
The term “customer-relationship management” or CRM is a bit intimidating for many small-business owners. It tends to conjure up images of big-company processes and complicated technology. And many businesses mistakenly believe that CRM is a technology. It’s not. CRM is a way of doing business. And CRM software – Web-based platforms or desktop versions – is a tool that helps you manage customer relationships effectively. more
Thinking about introducing a new product or service? Regardless of whether you sell to consumers or business-to-business, this might be a great time to do it. The economy is inching its way back, and while many businesses are still in defensive mode, there are opportunities to leap ahead by taking well-researched actions to introduce something new. more
Merchant account chargebacks are a dreaded event for any business that accepts credit or debit cards. Chargebacks are basically transactions that are disputed by cardholders, resulting in a reversal of original amount that was credited to your business. They are expensive, time consuming, subject to fraud and just downright annoying. more
Credibility is crucial in business. If you have that, everything else gets a little easier. But even if you exude credibility, it’s easy to slip up from time to time. A few missed deadlines or unkept promises can sabotage credibility in an instant. more
“Yikes,” went the public outcry throughout the fall. more
Most of us are far more likely to be swayed by a friend’s recommendation than an ad. A recent Nielsen report found that 92 percent of consumers trust recommendations from friends and family above all ads. And they are four times more likely to buy something recommended by a friend. more
You may have seen reports about a major tax reform proposal floated recently by Rep. Dave Camp, R-Michigan, the chairman of the House Ways and Means Committee. more
The idea that marketing is something that companies do is so ingrained in the business mindset that it’s impossible to think otherwise. Yet, that’s exactly what needs to happen. more
The economy may be growing at a frustratingly slow pace, but one piece of it is booming: American homeowners’ equity holdings – the market value of their houses minus their mortgage debts – soared by nearly $2.1 trillion last year to $10 trillion. more
One of the mortgage products that contributed to the housing crash is booming again: New home-equity credit-line borrowings soared by 42 percent in the final three months of 2013 and were up sharply for the entire year, to $111 billion. more
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