Advice
72 results total, viewing 1 - 10
Business owners are barraged with rules and requirements for safeguarding customer information and protecting consumer privacy. And stories of data or privacy breaches seem to be in the news constantly. more
Does your business have a blog? Should it? A blog can add value to your business as a way to generate leads, publicity, customer engagement and more. But a boring, poorly maintained blog won’t boost your business in the least. more
Pop quiz: What’s better for your bottom line, online clicks or a phone that rings? For most small-business owners, a ringing phone trumps digital clicks or the far more amorphous measure of online “impressions” from, say, a website banner ad. more
Depending on your industry, hard-to-deal-with clients or customers are common for many small businesses. They either seem indifferent, call at all hours or constantly question your judgment. The good news, said Andrew Sobel, a client-relationship expert, is that rather than “firing” them, the right approach can improve the situation and even turn them into loyal fans. more
I get a ton of emails from people seeking insight or asking me to solve their sales dilemmas. Here are a few that may relate to your job, your life, and (most important) your sales thought process right now. more
While most articles on negotiating focus on tactics during negotiations, less attention is paid to preparing yourself before negotiations ever get underway. This negotiation “advance work” is just as important as what you do in the negotiation itself. more
When a customer says “I want to think about it” or “I need some time to think it over,” it’s one of the most frustrating expressions a salesperson can hear. You feel helpless, or if you’ve been poorly trained, you lapse into some manipulative dialogue that proves you’re both a crappy salesperson and you’re only there for the money. more
Qualifying for a mortgage for large numbers of home purchasers not only is a tough challenge but one that ends unhappily – they get rejected. more
Thanks to the explosive growth of mobile search (which commands cheaper ad rates) and competition from social sites such as Facebook, the cost of Google search ads has been dropping a bit. That’s good news for small business. more
It’s called cybersecurity, Internet security, data theft or a variety of other names. But whatever you call it, the problem is growing for small businesses of all kinds. From T-shirt makers, medical offices and wine shops, to sporting goods stores, dog kennels and non-profits, small businesses are falling victim to data theft and other types of “cybercrimes” at a high rate. more
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