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Uncle Sam wanted to know: What kinds of companies are America’s true growth generators? Is it corporate giants like Apple, Amazon or GE? Is it startups? Is it relative newbies such as Facebook.
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1/21/13
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When it comes to measuring marketing success, many business owners (and professional marketers) prefer to think that results are more magic than math. But that’s just not so. The digital era – with it’s easy (relatively) access to analytics – has introduced a whole new way of thinking.
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1/14/13
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Want to put your business on the growth fast track this year? Here are resolutions that can get you there, along with some tips and strategies to help you pull each one off:
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1/7/13
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Social media has already had a huge impact on businesses both large and small. But according to the latest projections from the research firm International Data Corp. (IDC), there’s a lot more change coming. IDC analysts expect the coming year to be pivotal for social media in business with (among other things) a new emphasis on using social to grow profits, not just gather followers.
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12/31/12
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The digital world is changing rapidly with profound implications for how small businesses are found online, in search, on mobile devices and in social media. Here’s my list of some of today’s key digital trends with the greatest potential impact:
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12/24/12
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It seems society is loosening up. The Internet, music, movies, book titles, TV, and texting have created an “openness revolution” not matched since the ’60s.
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12/24/12
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Sure, nobody wants to be labeled a Scrooge. But if you’re among the roughly 50 percent of U.S. businesses (and shrinking) that still offer traditional year-end bonuses, it might be time to join the 21st century – and plan for something different in 2013.
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12/17/12
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In this age of social media and digital everything, you can’t afford to be a website weakling. If your competition has a killer online presence, and you don’t, you lose. Today’s consumers look online more than ever before. Even business owners who think they don’t really need a “best in class” website are missing more than they think.
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12/10/12
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No doubt about it. Business owners and startups are piling into social media marketing like never before. But the most successful businesses don’t go naked. They deploy a variety of digital tools to amplify and monitor their efforts.
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12/3/12
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If you run a business and still think of Google only for search and AdWords, you may be missing something that could help your business work smarter and cheaper. The search giant is really a softy when it comes to small business, and has been working to woo biz owners and startups into its Google Apps for Business bundle.
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11/26/12
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