Advice
71 results total, viewing 41 - 50
The idea that marketing is something that companies do is so ingrained in the business mindset that it’s impossible to think otherwise. Yet, that’s exactly what needs to happen. more
Achieving breakout success as a small business in today’s highly competitive and increasingly complex business world requires exceptional efforts to develop clients and customers who rave about your company, and are willing to tell others. Failing to delight customers is more than a shame – it’s a slow road to business oblivion. more
You may have seen reports about a major tax reform proposal floated recently by Rep. Dave Camp, R-Michigan, the chairman of the House Ways and Means Committee. more
“Yikes,” went the public outcry throughout the fall. more
One of the mortgage products that contributed to the housing crash is booming again: New home-equity credit-line borrowings soared by 42 percent in the final three months of 2013 and were up sharply for the entire year, to $111 billion. more
Hospitals are busily merging with other hospitals and buying up groups of doctors. They claim that size brings efficiency and the opportunity to deliver more “value-based” care – and fewer unnecessary services. They argue that they have to get bigger to cut waste. What’s the evidence that bigger hospitals offer better value? Not a lot. more
Most of us are far more likely to be swayed by a friend’s recommendation than an ad. A recent Nielsen report found that 92 percent of consumers trust recommendations from friends and family above all ads. And they are four times more likely to buy something recommended by a friend. more
Customers – and, yes, that means YOUR customers, too – are spending more time on social media and mobile devices than ever before. As a result, small-business owners are increasingly using social media as a way to not just communicate with customers, but to provide various forms of customer service as well. more
The role that pricing plays in the financial structure and competitive profile of a small business is often misunderstood. Many business owners and entrepreneurs automatically assume that price increases put them at a disadvantage. But that’s not necessarily so if you have a clear strategy for setting prices at your business. Some pricing experts, for example, argue that small, strategically targeted price increases can actually give a company a competitive edge. more
All outside salespeople have “windshield time” – the time you spend behind the wheel, or in some form of transportation, going to and from appointments. more
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