Advice
72 results total, viewing 1 - 10
Recently, I was asked to address a group of executive MBA exchange students at UCLA’s Anderson School of Management. These midcareer individuals from France and Germany were interested in American-style entrepreneurship and our vast network of business “incubators” and startup “accelerators” in particular. more
Employers across Rhode Island should begin to revise their employment manuals, policies and information brochures in preparation for new statewide employee-leave requirements going into effect on Jan. 1. more
One of California’s leading advocates for pension reform, San Jose Mayor Chuck Reed, has begun an uphill campaign to amend his state’s constitution so that governments there can make changes to employee retirement plans. If he succeeds with his voter initiative plan, his effort may spur movements to loosen pension protections in other states. more
Social media has become a vital piece of marketing for small businesses. But many lack a specific strategy for using social media and end up with a scattershot approach that lacks punch. This misses a major opportunity to engage with customers and prospects and manage the business’ online reputation. more
You’ve heard it many times before: “Knowledge is power.” But is it, really? What good is knowledge if you don’t put it to use? The real power is in execution, argues Brian Moran, CEO of The Execution Co., which works with business leaders and entrepreneurs to improve performance. more
At ReachLocal – an online marketing services company catering to small business – the mantra is “Don’t leak leads.” And that’s good advice for business owners investing more and more money in online marketing only to have large chunks of leads slip away. more
For 80 years after passage of the 1933 Securities Act, companies of any size were banned from advertising to find investors. But that’s now changed, and the world of startup financing is about to undergo an overhaul. more
When angel investors put money into a business they’re generally laying their own cash on the line. So they’re careful about what businesses they back. more
Customers – and, yes, that means YOUR customers, too – are spending more time on social media and mobile devices than ever before. As a result, small-business owners are increasingly using social media as a way to not just communicate with customers, but to provide various forms of customer service as well. more
For millions of small businesses, a sales “pipeline” is tantamount to a business lifeline. Without a supply of new prospective customers or clients in various stages of conversion, your business can suffer long-term. That’s your pipeline. more
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