Updated October 26 at 11:26am
1475 results total, viewing 901 - 910
“Rhode Island: Cooler & Warmer” may be no longer, but it sparked the imaginations of many who turned to the Internet with their own ideas for state slogans. more
Since October, I have been chairing a House commission studying the potential for growing tourism through a coordinated marketing effort. I sponsored the bill creating this commission because I firmly believe Rhode Island needs an ad campaign that effectively conveys our state’s unique identity to tourists. more
Gov. Gina M. Raimondo is asking the business community to “double down” its investment into the Ocean State economy, saying the state has garnered momentum and indicators are beginning to point in the right direction. more
(Updated 1:40 p.m.) R.I. Commerce Corp. board member Karl Wadensten on Monday said Gov. Gina M. Raimondo did the right thing in dropping the widely panned slogan “Rhode Island: Cooler and Warmer” from a $5 million tourism marketing campaign, but added there needs to be “a post mortem” on the process that led to its adoption and error-filled rollout. more
Betsy Wall, a month into her job as chief marketing officer for R.I. Commerce Corp., turned in her resignation Friday, a casualty of the flawed rollout of the state’s new tourism and economic development program. Along with Wall, the new slogan, “Rhode Island: Cooler and Warmer,” was dropped from the campaign. more
Jeffrey R. Diehl, a managing partner of a financial consulting firm, has been named the new executive director of the Rhode Island Infrastructure Bank, the state announced Friday. more
(Updated 3:43 p.m.) Betsy Wall, the new chief marketing officer for R.I. Commerce Corp., said the commentary surrounding the new logo and slogan, “Rhode Island: Cooler & Warmer,” has helped spread the word about the Ocean State. more
Rhode Island received approximately $7.2 million in funding from the federal Health Resources and Services Administration to support families involved in the home visiting program. more
IndieWhip, the company that made the Rhode Island tourism video featuring Iceland footage, says, “It’s going all in on Rhode Iceland.” more
Everyone is a marketing expert. It is frankly one of the worst things about working in my industry. Not to sound pretentious, but great advertising is art. Only harder. more
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