Updated July 29 at 9:29am
Marketing
63 results total, viewing 1 - 10
The Top 5 Audio/Visual Production Companies, ranked by number of local employees. more
Why did you select your profession? I chose a career in advertising and marketing because I was inspired by the balance of both left- and right-brain thinking that the path requires. What's the best career advice you've received? … more
Where do you see yourself professionally in 10 years? I am an opportunistic, live-in-the-moment person who doesn't dwell on the past or over-plan the future. What's the best career advice you've received? Your job is to … more
Similar to paid media, outbound marketing is broken. Today's consumers know their rights, and they don't like to be assaulted by outbound "push" marketing. Consider the following: n A whopping 94 percent of the links clicked on by search … more
A good friend gave me a book about building your business through referrals. The author believes, "The best marketing strategy is to be referable." He is correct. He writes, "Referability means that your very best clients and customers are … more
Having their hotel-tax funds cut equally is a pill tourism-district leaders say they are willing to swallow in order to help pay for the launch of a statewide brand. Yet, just how they will integrate that still undeveloped brand with … more
What employee benefit is the most popular among staff members? Full company payment of health insurance. How do you encourage employee engagement? We organize biannual team retreats, pair new employees with mentors, host … more
I began this year in retrospect by reading a 60-year-old book on the masters of selling. The book, titled "America's Twelve Master Salesmen," was written and published by B.C. Forbes & Sons in 1953. The book was based on the fact that each … more
Sierra Barter didn't set out to begin a national movement when she started a nonprofit social organization, The Lady Project. Instead, she and her friend co-founded what they thought would be a fun way for interesting women to network, for … more
It takes smart, highly competent salespeople to meet the challenges presented by today's informed and savvy customers. Even so, there are many in sales who believe that success depends on a friendly smile, a gift for small talk and a large … more
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