Updated May 5 at 10:05am
Marketing
11 results total, viewing 1 - 10
(Updated 12:57 p.m.) Former state Chief Marketing Officer Betsy Wall will be paid half her salary – approximately $67,500, plus up to $500 for opting out of medical coverage, according to a severance agreement released by the R.I. Commerce Corp. on Wednesday. more
(Updated 2:41, 4:10 and 4:56 p.m.) Reaction to Rhode Island’s new slogan, Rhode Island: Cooler and Warmer, has been anything but lukewarm. more
Say one thing for Rhode Island using Milton Glaser to design the new state tourism and business development logo – the work will get noticed. more
Growing a company’s brand and growing its business are two different things that need to be approached differently, according to panelists at Thursday’s Providence Business News Summit, “Growing and Protecting Your Brand.” more
Regan Communications Group has expanded into Charleston, S.C., marking its eighth office. more
(Updated 10:02 a.m.) Three firms, including the developer of the “I Love New York” slogan, a global public relations firm and a Jamestown-based company that will engage the public, have been selected to create a tourism and business attraction campaign for Rhode Island. more
(Updated 12:54 p.m.) Johnson & Wales University is using Forge Worldwide to help create a brand campaign and advertising strategy to help the university stand out in an increasingly competitive market, according to Harry Chapin, CEO of the Boston-based advertising agency. more
Benrus LLC and the Delpidio Group each have pledged $100,000 toward ATOM Media Group’s proposal, “Whatever You Do … Rhode Island.” more
A marketing communications firm is being sought to partner with the Rhode Island charter fishing industry to develop a marketing campaign for charter and party boat fishing in the Ocean State. more
ATOM Media Group is pitching “Whatever You Do … Rhode Island” as its answer to the R.I.Commerce Corporation’s request for proposals for a Rhode Island tourism and business attraction branding campaign. more
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