Updated December 10 at 6:26am
Marketing
62 results total, viewing 1 - 10
Everyone is a marketing expert. It is frankly one of the worst things about working in my industry. Not to sound pretentious, but great advertising is art. Only harder. more
Rhode Islanders will be debating the quality and effectiveness of the state's new tourism and economic-development initiative, "Rhode Island: Cooler and Warmer," for quite a while. What should not take long to evaluate, however, is the … more
(Updated 2:41, 4:10 and 4:56 p.m.) Reaction to Rhode Island’s new slogan, Rhode Island: Cooler and Warmer, has been anything but lukewarm. more
An Arizona firm that provides website design to destination marketing organizations has been hired to revamp the visitrhodeisland.com website. more
The person at the top of any enterprise, large or small, for-profit or nonprofit, gets the recognition, for things gone right or wrong. And that is as it should be. But the chances of success are improved greatly if that person has … more
Growing a company's brand requires making a lasting connection with customers beyond just the usefulness of a single product or service, according to the four panelists at the Providence Business News summit "Growing and Protecting Your Brand," held … more
Regan Communications Group has expanded into Charleston, S.C., marking its eighth office. more
Betsy Wall has been appointed chief marketing officer of the R.I. Commerce Corp. She brings extensive experience in public service to her new role. Wall served more than eight years as executive director of the Massachusetts Office of Travel & … more
The millennial generation is a tough nut to crack, but 34 University of Rhode Island marketing students have taken on the challenge of broadening car-manufacturer Acura's popularity among 21- to 35-year-olds. Using the generation's … more
A business logo is just a part of a company's marketing and branding effort, but in an increasingly digital and visual society, it can be as important as the company name. Artistic directors and marketing companies that specialize in logo … more
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